What is Bespoke?
A passion for perfection.
Bespoke refers to an item that is designed and made entirely from scratch for one specific person, based on their individual needs, preferences, and measurements. This process requires a unique pattern is created exclusively for that client. This is different from custom, which usually means modifying an existing design or template - such as choosing options, colors, or features, rather than starting from the ground up. It also differs from made-to-measure, where a standard pattern is adjusted to fit someone’s measurements but the underlying design and construction remain largely the same. In short, bespoke is fully original and personal, custom is personalized within set limits, and made-to-measure is tailored sizing using a standard base.
Who we are
We are Kenny and Danny King — twin brothers and business partners. As twins, we’ve always inherently understood that clothing matters. Growing up, what we wore was one of the only ways people could tell us apart. They’d say, “You’re wearing blue and you’re wearing red. Now I know who is who.” That told us what we wore communicated a message — our clothing was part of our identity.
We’ve taken our understanding and passion for clothing and turned it into a business helping people accurately communicate who they are using what they wear.
We help business professionals curate the perfect wardrobe for how they want to be perceived. We help professional athletes ensure they’re taken as seriously off the court/field as they are while they are competing. And we help everyone in between.
We believe you feel good when you look good and we love helping people feel like they look good.